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Facebook Is Getting Serious About Original Programming With “Facebook Live”
“House Of Cards” proved that great, exclusive content can
create loyal customers. While Facebook isn’t about to produce TV shows,
it tells me that it plans to ramp up production of its
Facebook Live original programming starting with a
talk with Star Trek celebrities
today at 5:15 p.m. PST. Comedian Andy Samberg will interview film
director JJ Abrams and classic cast member and social media maven George
Takei.
Randi Zuckerberg, CEO Mark Zuckerberg’s sister, started Facebook Live
in 2010. A website and Facebook app powered by Livestream, Facebook
Live streams talks and offers an archive of past video clips. Users can
discuss the videos in real time with other users and ask questions.
Facebook Live moderators then pick from submitted questions, name-check
the people who ask them, and pose them to the celebrities.
It
featured Randi’s interviews with celebrities, as well as instructional
talks on Facebook’s products and marketing tools. Later it would host
Facebook’s election coverage, including Barack Obama’s town hall talk at
Facebook headquarters in 2011. Over the years, Oprah Winfrey, Vin
Diesel, Madonna, astronaut Ron Garan, and Israeli President Shimon Peres
all came on the air.
For the last six months, though, Facebook Live has been pretty quiet.
Since Bravo’s Andy Cohen interviewed Rihanna in November, the only
video it’s added was from the Facebook Home launch event. While
fascinating to tech insiders, there wasn’t much wide appeal.
But now, the social network is putting Facebook Live back in gear. A
Facebook spokesperson for the project tells me “Facebook Live is
something we’ll be utilizing more.” While more shoots haven’t been lined
up, they should come at a brisker pace.
Font images Google
Fonte redaction http://techcrunch.com/2013/05/10/facebook-live/
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