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The Gun-Game Complex
In its bizarre response last week to the shootings in Newtown, Conn., the National Rifle Association heaped blame
on “vicious, violent video games” for corrupting young Americans and
called them the “filthiest form of pornography.” As it turns out, many
of those very games have marketing relationships with the makers of
firearms and ammunition, which are also big financial supporters of the
N.R.A., through deals that appear to be designed to increase sales of
their deadly wares.
Related
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Real and Virtual Firearms Nurture a Marketing Link (December 25, 2012)
Times Topic: National Rifle Association
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editor, Andrew Rosenthal, follow @andyrNYT.
As Barry Meier and Andrew Martin reported
in The Times this week, the gun industry works in partnership with the
makers of games like Medal of Honor Warfighter and Call of Duty Modern
Warfare 2 to publicize their brands to potential customers.
In the case of Medal of Honor, its maker, Electronic Arts, proudly and prominently promoted its ties
to the gun industry by listing on its Web sites partners that included
the McMillan Group, a gun and ammunition producer, and Magpul
Industries, which makes gun magazines and other firearm equipment. The
company’s Web site proudly declares the bona fides of its game with the
motto “Authentic Game. Authentic Brands.” and, for a time, even offered a
direct link to the Web sites of the companies where its young customers
could peruse catalogs of real weapons. While those links have been
removed, the Web site still encourages visitors to “Check out the McMillan Website and shoot to win!”
These troubling relationships expose the N.R.A.’s disingenuous strategy
of blaming the media, songwriters, filmmakers and anybody else it can
think of for mass shootings while denying that the association, which is
the most influential opponent of sensible gun-control policies, bears
any responsibility for the growing number of massacres like Newtown and
Columbine.
On Friday, Wayne LaPierre, the executive vice president of the association, excoriated games like Bulletstorm,
another game made by Electronic Arts. Will he and his association now
speak just as harshly about the firearms producers that support and try
to generate sales of their weapons by agreeing to have their likeness
used in such games?
When asked about the relationships between gun makers and the video game
industry, an N.R.A. spokesman said that the association had no comment
because it does not speak for the firearms industry and simply
represents America’s gun owners. But that claim is completely hollow
since companies like the McMillan Group and Magpul support the
association through corporate donations and other initiatives like a giveaway
of ammunition magazines and other equipment on the association’s
Facebook page that was later taken down. These ties make clear that the
N.R.A. is an aggressive supporter of the firearm industry, which
benefits financially from its powerful lobbying efforts to prevent
regulations on gun sales and ownership.
In responding to The Times’s reporters, Electronic Arts defended its use
of images of real guns in its games as no different than the company’s
use of licensed images of sports teams or buildings to give its games a
real-life-like appearance. In addition, some gun makers and video game
companies also said such deals do not include payments to have their
weapons included in games. But regardless of whether money changed
hands, this kind of marketing is deeply disturbing because it aims to
connect the visceral thrill of video games directly with real weapons in
the minds of a young, impressionable audience.
Resources nytimes.com/2012/12/27/opinion/the-gun-game-complex.
Images Google
Resources nytimes.com/2012/12/27/opinion/the-gun-game-complex.
Images Google
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